On Your Team
Elite sport insight. Motivation focus. In your corner
Olympic winners, international players, business directors… Our goal is the same: create an environment where people do their best work.
I’ve seen what world-class looks like. I’ve seen what drives it, and what blocks it.
Autonomy versus control. Effectiveness versus fear. Purpose versus confusion. Isolation versus belonging.
In sport or business, the truth is the same: motivation and performance come from the environment.
Spark Intent helps leaders see clearly, think deeply, and shape environments where high performance is possible.
George Petrakos - What I Bring
Elite Environment Experience
Olympic sport, professional rugby, international hockey, and high-growth leadership teams.
Science-backed
approach
Grounded in motivation psychology and high-performance impact.
Relatable, rigorous,
real
Challenge with support, tailored for your context and needs.