We are your backroom Performance team
You and your team are performers. You cannot be expected to produce excellence without an incredible environment.
In elite sport, the backroom team are trusted, quiet, and effective. We find satisfaction in shaping high performance environments through listening, challenging, aligning and guiding.
Three reasons our partners love to Spark Intent
1
We bring an elite performance perspective
Realised from World Cups, international teams, and high-pressure environments where performers strive for growth, mastery, belonging and autonomy.
2
We value individualisation
We personalise experiences through in-depth discovery and a coaching style that focuses on individual reflection, perspective and action.
3
We respect the complexity
We strive to understand the complex system of moving parts that affect team dynamics and individual drive.
Background
From elite sport to your team, the thread has always been the same. Helping people perform at their best, with purpose, autonomy, effectiveness and support.
I had a fulfilling career in elite sport. It was an experience I’m deeply grateful for.
It gave me the chance to grow alongside high-level performers, to see up close how people respond to challenge, coaching, and pressure. Over time, I became more than just a practitioner. I became a listener. I started to notice the subtleties: how people react to tone, how stories shift energy, how engagement rises or falls with the right kind of language. My curiosity in why people behave the way they do became the thread that pulled me forward.
I spent over 9,500 hours coaching in high-performance environments, leading physical performance at the top level, such as Irish Hockey, Italian Men’s Rugby, Glasgow Warriors.
I worked shoulder to shoulder with some of the best coaches in the world. Together, we shaped environments where pressure was high, but so was learning, autonomy, and connection.
At some point, I started to feel the pull to go broader. There were other journeys I wanted to be part of. Performance isn’t confined to sport. Purpose, autonomy, mastery and connection apply everywhere. I realised I had something valuable to offer outside the lines of the pitch.
Spark Intent is how I bring that to life. It’s a combination of lived experience at the elite level and deep study in motivation, purpose, and human behaviour. I don’t show up as the expert with all the answers. I bring presence, perspective, and a sharp eye for patterns in what people say and how they say it. I create a space where people feel safe to talk, reflect, be challenged, and move forward.
I love this work. It matters. Let’s get to it.
