Autonomy. Relatedness. Competency. The key make-up of an environment where athletes WANT to get better.
Specific expertise to help critically reflect and improve upon current physical performance practice.
Do your training reports excite players to work harder?
Are you coaching the data?
What is your strategy with feedback, reward and autonomy?
Are you athletes making excellent decisions because they want to?
Can we help you reflect on the true strengths and weakness of your programme?
Can we instigate high-quality thinking and programme refinement?
Director and Lead Consultant
11 Years I > 500 Athletes I 2 International Teams I 3 Professional Teams I Olympic Medallists I
> 7000 coaching hours I
> 1000 training and match reports
"George has made an obvious difference at Glasgow Warriors. The way he communicates with us as a squad and as individuals helps create a real buzz around training and wanting to be better. "
"George looked after the physical side of my return following a tough bout of injuries last year. Being injured is a downer, but his energy and coaching helped build a really strong relationship with George and the injured-group as a whole. It resulted in me quite enjoying hitting my goals during the rehab process.
We have a team that love training hard. Everybody wants to stand up and show effort in the gym, on the pitch and we want to make good food and sleep choices when away from Scotstoun. "
"George’s way of sharing information is something I had never encountered before. I actually look forward to testing days and the Physical Report his team publish on a daily basis.
With George as Head of our Physical Performance Department you can see the effect he has had on his staff. They all seem to prioritise communication and learning about us as people to get the most out of us as rugby players"
2x British and Irish Lion
2x Six Nations Player of The Tournament
Glasgow Warriors and Scotland Rugby Union
Pro 12 Winner
"George was more than someone who wrote our programmes. He made me want to get better. He made us understand why we had to train in certain ways. Most importantly, he let us make big decisions about where we wanted to go and how it would improve our hockey.
I hadn’t experienced that kind of coaching before".
Irish Hockey International (179 Caps)
World Cup Silver Medallist
Irish Hockey All-Time Top Scorer
"I worked with George as a fellow coach at Glasgow Warriors. I quickly learned how effective it is to transfer data to meaningful and motivational communication with players and coaches. George’s methods and attention to detail truly affected the self-driven motivation of each player at the club. He used psychology to promote intent in our players’ daily training efforts. "
"I also experienced George’s methods as a staff member under his management. Life was great in the department. I felt free to make big decisions regarding my clear roles and accountabilities. Our weekly department meetings were full of debate, roundtable discussion and driven by reflection for improvement."
"I have taken many of George’s methods with me to my role at Sporting Lisbon".
Dr. Francisco Tavares (PhD)
Physical Performance Coordinator,